Case Study

UX/UI for B2B Trade Service Platform

define problem
define user
redefine problem

To truly understand the various user-journey challenges, the December Labs UX/UI team initiated the project by defining an EarnWise user prototype. Through hypothetical problems and solutions we concluded different path scenarios throughout the WebApp and started an optimized and efficient wireframing process based on our thorough analysis.

think. arrange. simplify

trading has never been easier

UI

Due to the complexity and amount of information to be displayed, the UI phase was centered around creating a clean design, visually easy to process, and providing a very intuitive structure, making it effortless for the user to understand and navigate the WebApp. In addition, we optimized the products’ brand colors towards an harmonic and contrastful while still sophisticated palette.

trade is the act of

buying, selling, or exchanging stocks, bonds or currency.

We opted for a straightforward font type with good readability on large and small screen sizes as well as desktop and mobile devices.

“December Labs provided high-quality design work, and they delivered exactly on time. They estimated the work would take eight weeks, and they weren’t a day late. They were very easy to work with; any feedback we provided was incorporated well, and they understood where we were coming from.”

Christine Young Director of Business Strategy

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